Social Media Strategy: Reaching Our Students

Social media tools are the reason our students are increasingly becoming more engaged with EIP in online social space. In 2011, EIP was virtually inactive in the social media realm. In late October, we launched the “Social Media Revamp Project” that would give EIP a more notable voice in the spaces where our students spend most of their time. Our goal: to catalyze student engagement with EIP and its resources when they aren’t at EIP programs. In order to get our students to pay closer attention to us, we had to revamp our image and digital voice online. That meant redesigning our Twitter page and Facebook Profile, launching an official Facebook Fan Page, and posting more relevant and meaningful statuses and tweets. Today, with greater visibility and relevance online, EIP has increased student access to information, enhanced its relationship with EIPers, and is positioning itself as a leader among higher education programs in actively engaging students in the online social space.


Social Media Strategy: Reaching Our Students

EIP announces the release of EIP Magazine. Formerly the EIP Newsletter, the official publication of Early Identification Program will serve as the primary source for the reading about new milestones for the program, student success stories, the latest news, and upcoming events.

The first issue (Spring 2012) includes a vivid cover story on the inspiration left by former Associate Director Khaseem Davis, told by EIP Alumnae and Teacher Assistant to Davis, Ingrid Rodriguez. The new Associate Director is also introduced as a part of this seasons Hot Topics section. Other stories include details about the widely talked about EIP Rebrand Project, the success of EIP’s first leadership conference Dare 2 Lead (D2L), and the upcoming, 25-year Anniversary of the Summer Academy. Also featured, Executive Director Lewis E. Forrest, II (or “Mr. Lewis”) is recognized by George Mason University Life with the Outstanding Impact Award.

Take a look at the very first release of EIP Magazine, Spring 2012 right here. Enjoy!

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