Social Media Strategy: Reaching Our Students
Social media tools are the reason our students are increasingly becoming more engaged with EIP in online social space. In 2011, EIP was virtually inactive in the social media realm. In late October, we launched the “Social Media Revamp Project” that would give EIP a more notable voice in the spaces where our students spend most of their time. Our goal: to catalyze student engagement with EIP and its resources when they aren’t at EIP programs. In order to get our students to pay closer attention to us, we had to revamp our image and digital voice online. That meant redesigning our Twitter page and Facebook Profile, launching an official Facebook Fan Page, and posting more relevant and meaningful statuses and tweets. Today, with greater visibility and relevance online, EIP has increased student access to information, enhanced its relationship with EIPers, and is positioning itself as a leader among higher education programs in actively engaging students in the online social space.
Social Media Strategy: Reaching Our Students
Jason A. Moore is a researcher of scholarly issues relative to the field of academic support, college access, the minority male demographic, programmatic assessment, adult learning theory, and behavioral health studies. Formerly a professional school counselor and educational consultant in the state of New Jersey, Moore most recently served as the Assistant Director in the Center for Academic Excellence at North Carolina A&T State University in Greensboro, NC. Moore’s experience with student support services, NCAA compliance processes and athletic academic support, higher-ed course instruction, and program facilitation at the K-12 level has created a detailed framework for his student advocacy and educational initiatives.
“I look forward to helping strengthen our outreach and develop additional means of access to affect larger numbers of students” – Jason
Jason earned a Bachelor of Arts (B.A.) in Philosophy from Elon University and a Master of Education (M.Ed.) in Adult Education from the University of Georgia. He is a member of the National Academic Advising Association; the National Association of Academic Advisors for Athletics (N4A); the Honor Society of Phi Kappa Phi; and Pi Lambda Theta, an International Honor Society and Professional Association in Education that recognizes professional educators of excellence. Moore, his wife Branice, and daughter Phoenix, reside in Prince William County, VA.
EIP Magazine // Jason A. Moore
EIP Magazine; Article written by Rhina Ascencio and Laydy Reyes, EIP Staff
In Summer 2010, Lewis E. Forrest, II accepted the challenge to become the new Executive Director of Early Identification Program (EIP). A program rich in tradition and legacy, Lewis embraced the challenge head on, embodying the notion of Patriot Pride and the George Mason University motto: Where Innovation is Tradition.
Having once served as the Associate Director, Lewis led with unique insight into the needs of the program. At the start of his term, he was determined to accelerate EIP to the next level as a major contributor in the fight for equal access to higher education. In collaboration with staff, he focused on building relationships on and off campus, which peaked support from donors, garnered stronger partnerships with school districts, encouraged greater involvement by students and parents, and secured long-term funding for EIP.
“Lewis is a visionary leader, mentor, and friend who makes genuine connections with students and staff. So it made sense when GMU honored him in this Spring with the University Life Positive Impact Award.”
For us, “Mr. Lewis” has had the greatest impact right here in our office. EIP is a family; and like a close uncle, Lewis has watched many of us (EIP Alumni) graduate from childhood to adulthood. He has seen us blossom and mature into scholars and professionals. Mr. Lewis projects his positive outlook onto others, strives to deliver quality programs, and inspires students to realize the academic dreams they once thought unattainable. Leading EIP into its 25th year, we are now more able than ever to Inspire Excellence Through Education.
EIP Magazine // Positive Impact “Mr. Lewis”
EIP announces the release of EIP Magazine. Formerly the EIP Newsletter, the official publication of Early Identification Program will serve as the primary source for the reading about new milestones for the program, student success stories, the latest news, and upcoming events.
The first issue (Spring 2012) includes a vivid cover story on the inspiration left by former Associate Director Khaseem Davis, told by EIP Alumnae and Teacher Assistant to Davis, Ingrid Rodriguez. The new Associate Director is also introduced as a part of this seasons Hot Topics section. Other stories include details about the widely talked about EIP Rebrand Project, the success of EIP’s first leadership conference Dare 2 Lead (D2L), and the upcoming, 25-year Anniversary of the Summer Academy. Also featured, Executive Director Lewis E. Forrest, II (or “Mr. Lewis”) is recognized by George Mason University Life with the Outstanding Impact Award.
Take a look at the very first release of EIP Magazine, Spring 2012 right here. Enjoy!